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Coffee & Controversy

  • 31 Oct 2017
  • 8:00 AM - 11:00 AM
  • Google New York City Offices 111 8th Avenue, New York, NY 10011

Coffee and Controversy is the Digital Signage Federation's annual event during New York City Digital Signage Week. A breakfast is served and is immediately followed by Coffee and Controversy, a panel-led interactive discussion, about topics of interest in the digital signage community. Specifically, this year's topics will revolve around international markets and how to foster growth within the digital out-of-home landscape.




8:00 AM - Doors Open and Breakfast Served

9:00 AM - Program Begins with a welcome from our sponsors

Panel 1 – A Global Perspective on Digital Signage

Digital-out-of-home channels, networks, regulations, content and installations differ from Europe to North America to Latin America.  Experts from each region will discuss their observations in a comparative setting to other regions, including offering their unique visions for improvements for how the industry can work globally together to achieve success.  Recognizing and understanding these unique differences will help your business improve your best practices toward achieving your goals.


-  Richard Ventura, NEC - DSF Chairman

-  Federico Freyria, DSMX Digital Signage Mexico Association President

Tom Milner, Service & Support Ltd

Moderated by:

Brian McClimans, Peerless-AV - DSF 

Panel 2- DOOH: The True Story

Who is leading the way with digital out of home media networks?  Hear from industry leaders representing the areas of measurement, advertising, and DOOH technology as they discuss the topics rarely discussed.  What truly are the roadblocks impeding scalability?  What are the key results and score cards that advertisers are judging digital out of home networks on and why?


-  Sheldon Silverman, SmartBomb Media - DSF Global DOOH Council Chair

-  Kym Frank, President of Geopath

- Stephen Freitas, Chief Marketing Officer of Outdoor Advertising Association of America (OAAA)

Moderated by:

Laura Davis-Taylor, High Street X - DSF Board Member 


Host Presentation By Google

As a retailer, we understand the pressures in today's economy and need to increase margins. Google Cloud is proud to offer solutions to support your e-commerce business, drive insights with machine learning to enable personalization and deliver immersive and unique shopping experiences for your customers.

Registration is SOLD OUT. All registrants should bring a photo ID for Google's Security check-in.

Contact the DSF | PO Box 3363 | Warrenton, VA 20188 USA | P: +1 (540) 551-5500 |  F: +1 (202) 962-3939

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